Winter Dream – Emblem of the Olympic Winter Games Beijing 2022
The inspiration of the emblem design comes from the Chinese character for winter — “冬”. A stylised, calligraphic rendition of the Chinese character, which infuses Chinese culture with contemporary artistic elements, projects a new image of China in a new era, demonstrating the country’s commitment to a successful Winter Games. It also heralds the realisation of China’s Winter Olympic Dream, namely, to encourage more Chinese people to take part in winter sports, to build China into a sporting power, and to promote winter sports and the Olympic Movement around the world.
The upper part of the emblem resembles a skater and its lower part a skier. The ribbon-like motif in between, full of rhythm, stands for the host country’s rolling mountains, Games venues, ski courses and skating tracks. The ribbons, as artistically expressed in the emblem, give a touch of festivity and are an indication that the Games coincide with the celebrations of the Chinese New Year.
The emblem’s primary colour of blue represents dreams and the future, as well as the purity of ice and snow. The colours of red and yellow, which draw on those of China’s National Flag, represent passion, youth and vigour.
The presentation of the words “Beijing 2022”, a nod to the art of Chinese calligraphy and paper-cutting, adds to the harmony of the entire emblem.